An Original Cinematic Immersive Experience in Virtual Reality Inspired by Melville’s Novel
From October 12 2025 to 15 February 2026, Doge’s Apartment and Chapel

As part of the exhibition Moby Dick – The Whale. History of a Myth from Antiquity to Contemporary Art, hosted in the Doge’s Apartment of Palazzo Ducale in Genoa from October 12, 2025, to February 15, 2026, WAY Experience presents MOBY DICK EXPERIENCE: an original cinematic immersive experience in Virtual Reality, inspired by Herman Melville’s masterpiece.

Lasting approximately 15 minutes and powered by cutting-edge technology, the experience is offered at the end of the exhibition in a specially designed room. Visitors will be transported aboard the Pequod to relive key moments from the novel — from life on the ship and encounters with the legendary White Whale, to the dramatic final showdown between Captain Ahab and Moby Dick.

Marco Pizzoni, CEO of WAY Experience, explains:

“The challenge of Moby Dick VR was to take R&D to the next level, integrating detailed Metahumans, complex and customized animations through AI-driven Motion Capture, lip sync, and synchronized audio in dialogue scenes. This allowed us to turn the characters into true narrative tools, capable of interacting with each other and their environment — making the experience vivid and immersive.”

WAY Experience is a Cultural and Creative Enterprise (CCE) specializing in the creation and production of Virtual Reality experiences. Recently supported by an investment from GDA Impact — an impact investing program promoted by FSVGDA and Fondazione Cariplo — WAY aims to enhance cultural heritage by transforming it into engaging, immersive experiences that offer new growth opportunities for cultural institutions.
Through a refined blend of storytelling, technology, and research, WAY creates emotional maps that guide users on immersive journeys capable of generating wonder, knowledge, and lasting memories.

WAY’s productions have been selected and recognized at major international events focused on cultural immersive innovation. Its recent projects include immersive rediscoveries of the Duomo and Catacombs of Syracuse, the Archaeological Area of Agrigento, and iconic landmarks such as the Duomo of Milan and Brunelleschi’s Dome in Florence.
Other notable experiences include projects on the Vittoriale degli Italiani, You Are Leo, Caravaggio VR Experience, You Are Verdi, and Inside Monet. The project dedicated to Marco Polo was named one of the five finalists for the AWE Auggie Awards in the Best Art or Film category.

This project is developed in collaboration with the Italian Ministry of Foreign Affairs and was presented in China as part of the exhibition Il Milione. Journey of Knowledge.

Tickets

VR experience only €5

With admission to the Moby Dick – The Whale exhibition €3